A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives. KPIs can be used to evaluate how successful a company is at reaching specific targets. A high-level KPI may focus on big picture performance goals, while a low-level KPI may focus more on the daily processes in each department of an organization — such as marketing or sales.
For port terminals, measuring KPIs to improve operational efficiencies and productivity is crucial. With vessel sizes on the rise, shipping companies are more demanding than ever. However, selecting high-quality KPIs isn’t easy. The best way to evaluate the relevance of a KPI is to use the SMART criteria. SMART is an acronym that typically stands for Specific, Measurable, Attainable, Relevant, and Time-bound. You can’t manage what you don’t measure, so when the time comes, use these five conditions to determine the best key performance indicators (KPIs) for your organization.
Is your objective Specific?
Can you Measure progress towards that goal?
Is the goal realistically Attainable?
How Relevant is the goal to your organization?
What is the Timeframe for achieving this goal?
Effectively implementing KPIs requires a well-thought out strategy. Too often, companies blindly adopt industry KPIs without reflecting on their own organization’s goals. Before applying KPI measurements, organizations should start with the basics and truly understand what their goals are, how they plan on achieving those goals, and the members of the organization which will be in charge of implementation and measurement.
For port and terminal managers, and anyone seeking to improve operations and business performance drastically, KPIs are one the most efficient tools to measure and improve terminal-wide performance.
Here are six of the key primary indicators every port terminal should track closely.
1. Voyage productivity
Voyage productivity describes how quickly your port loads and unloads containers off a vessel. Measuring voyage productivity is crucial because shipping companies want their vessels to stay on schedule and expect terminal operators to complete their loading/unloading quickly so that the vessel can move to the next port of call.
Tracking voyage productivity as one of your six key primary indicators is SMART because time is money and shipping lines will always choose to work with the fastest terminals. Progress for this goal is measured by your port’s efforts to reduce load and unload times. This information is very relevant for shipping companies for decision-making purposes.
In our modern Terminal Operating System, that voyage productivity KPI can easily be seen in real-time on our Business Intelligence dashboard, as shown below.
2. Container dwell time
Container dwell time describes how long a shipping container stays at a port terminal. The shorter the container dwell time, the higher the potential utilization of the port terminal. Measuring the average container dwell time is one of the most cost-effective ways to optimize terminal output. More specifically, at terminals where the availability of stacking area and storage yards are limited, even the most marginal reductions in container dwell time can have a major impact on productivity.
Tracking and monitoring container dwell time is SMART because it allows port terminal operators and their teams to define factors impacting the container dwell time (CDT) and better estimate how long containers should remain in the yard. Monitoring container dwell time is one of the best ways ports can improve their operations and know exactly how much of their space is being used now and will be used in the future.
3. Reefer dwell time
Reefer dwell time describes how long a reefer container stays at a port terminal. A refrigerated container, or refer, must be measured differently due to the fact they contain temperature sensitive cargo and may require access to an external power supply.
Separate tracking for reefer dwell times is SMART because it allows port terminal operators to generate key information for monitoring and optimizing the logistics and management of cold chain assets and resource. Measuring the reefer dwell time can complement reportings on reefer temperatures and any abnormal or excessive fuel uses.
4. Container traffic
Measuring container traffic refers to how much container traffic is going through a terminal at any given time. Container traffic can be measured in TEUs or number of moves, and it should be analyzed daily, weekly, monthly, and yearly.
Container traffic measurements are SMART because they allow port terminals to analyze how they are doing compared to traffic numbers weeks, months, or years ago. It also gives port terminal operators a quick way to see how the current season’s operations are going. Typically, it is also the first number used when introducing your port terminal and discussing your operations. Container traffic is always asked for by anyone interested in your port, so it’s important to stay updated on this number and be ready to give it out.
5. Truck visit time
Truck visit time refers to the amount of time truckers are spending at your terminal when they come to pick up and drop off containers. This is an important KPI to measure because it greatly affects a trucking company's bottom-line. As a key player in the supply-chain and and important customer of the port terminal, you want to help them succeed and provide the best service possible to them. If they can make more trips per day to the port because you’ve reduced the time it takes for them to visit, they will love working with your terminal instead of the competitors’.
Tracking truck visit time is SMART because it can help your port terminal reduce costs for your clients. When clients are happy with your terminal operations, it can also help you garner recommendations and encourage other shipping companies to choose your terminal.
6. Number of gate moves
The last KPI your port terminal should monitor closely is the number of gate moves you complete per day (in and out). This is an incredibly valuable metric because it not only helps port terminals understand their volume in real-time, but it also helps control overall operations.
Measuring the number of gate moves is SMART because it can help ports decrease congestion and increase the average number of gate moves per week -- and therefore increase overall port productivity.
Of course, there are other KPIs that port terminals can track such as utilization of equipment and crane monitoring and scheduling, but these are the key primary indicators that port terminals can use to improve operational efficiencies and boost productivity. For port and terminal managers, operators, and anyone seeking to improve port operations and business performance drastically, Octopi’s Terminal Operating System can help you easily track these key KPIs to improve terminal-wide performance.
The Octopi platform tracks and manages all port operations and live productivity KPIs. You can manage everything from equipment and employees to vessels and cargo from one device, in real-time. Request a free demo today at https://octopi.co/.